The Vermont Chamber of Commerce and the Vermont Department of Tourism and Marketing (VDTM) have announced the release of the annual Vermont Inspiration Guide. The Vermont Chamber produces the Inspiration Guide in partnership with VDTM each year. Print copies of the 2024/25 edition are set to be distributed to key points of interest in Vermont’s drive market to amplify Vermont businesses and inspire travel. In 2023, visitor spending contributed $3.0 billion to Vermont’s economy.

 

The Inspiration Guide is displayed throughout Vermont in Welcome and Information Centers as well as lodging properties and tourism hubs. It is also displayed at key retail outlets, airports and travel hubs in New England and New York as well as consumer shows and events throughout the United States and Canada. It is available by request through mail worldwide. The Inspiration Guide is part of the Vermont Tourism Marketing Program, which leverages dynamic print and digital products to promote businesses to the 80 million people within a day’s drive of Vermont. The suite of products and services are the official fulfillment pieces for the State of Vermont.

 

Vermont’s local communities, businesses, and attractions create the fabric that makes up the Vermont brand. The editorial mission of the Inspiration Guide is to tell the story of Vermont through compelling, authentic content that inspires visitors. The Inspiration Guide amplifies business stories and the Vermont brand experience to the destination marketplace.

 

In addition to articles celebrating each of Vermont’s unique regions, the 2024/25 edition of the Inspiration Guide highlights Vermont’s commitment to destination stewardship and sustainable travel with articles on “green getaways,” a guide to hiking responsibly, and more.

 

The transformative power of experiences and how they contribute to the well-being of visitors is further underscored in the reoccurring “Love Where You Live” section, which features Izzy Johnson of Color the Valley, LLC (CTV), a Queer, BIPOC, and Women-Owned outdoor guiding company based in Burlington, Vermont. CTV specializes in bikepacking, backpacking, and hiking trips with an emphasis on Black, Indigenous and People of Color (BIPOC), and Queer communities.

 

Individuals, businesses, and organizations can obtain print copies of the 2024/25 Vermont Inspiration Guide, by visiting https://vermontvacation.com/request-information/.