VERMONT TOURISM MARKETING PROGRAM
At the Vermont Chamber of Commerce, we believe in the strength of Vermont businesses and the impact they can achieve as a community. Our Tourism Marketing Program is designed to help you capture a share of Vermont’s growing visitor economy by connecting your business with travelers planning where to stay, dine, shop, and explore. In partnership with the Vermont Department of Tourism and Marketing, your business is featured in official statewide promotions that reach high-intent visitors.
VISITOR INSIGHTS
A thriving tourism sector is essential for a vibrant economy. Our Tourism Marketing Program is designed to connect businesses like yours with the resources and opportunities you need to flourish in the competitive travel landscape. Data shows that visitation trends remain strong bringing economic activity to communities throughout the state.
16 Million
Annual Visitors to Vermont
$4.2 Billion
Annual Visitor Spending
$1.5 Billion
Annual Lodging Spending
WHAT WE OFFER
Connecting to Vermont Visitors
Take advantage of opportunities to promote your business to the 80 million people that live within a day’s drive of Vermont and beyond. The Vermont Chamber of Commerce and the Vermont Department of Tourism and Marketing (VDTM) have partnered to create a suite of digital and print products that serve as the official fulfillment pieces for Vermont.
Learn about our Vermont Inspiration Guide, the VermontVacation.com Stay & Play Directory, and our Group Tour Marketing program. These program are leveraged by the millions of dollars invested by VDTM each year to build your brand, gain greater exposure, and connect to a wider network.
- Inclusion in Vermont’s official promotional pieces. Join a collective of Vermont businesses featured in Vermont’s official tourism promotional and marketing materials with 12 months of exposure in Vermont’s Annual Inspiration Guide and the VermontVacation.com Directory.
- Digital and Print Distribution. Circulated in both national and international markets, our digital and print products promote your business to the 80 million people within a day’s drive to Vermont and beyond. Together, we can elevate Vermont as a top travel destination and drive more traffic to your business.
- Driving Traffic to Your Business. The Vermont Department of Tourism & Marketing (VDTM) executes a robust paid and earned media strategy backed by millions of dollars to drive brand awareness and consideration of Vermont as a four-season destination. This strategy targets a qualified travel-planning audience. Top of the marketing funnel tactics by VDTM help individuals, businesses, and communities reach the largest possible audience.
Vermont Inspiration Guide
Produced by the Vermont Chamber and distributed to Welcome Centers in Vermont and upstate New York, and throughout core drive markets from Washington, D.C., to Canada. Our editorial mission is to tell the story of the Vermont brand through compelling, authentic content.
Stay & Play Online Directory
VermontVacation.com is the hub for the Vermont Department of Tourism and Marketing's digital destination marketing. The directory is managed in partnership with the Vermont Chamber and features multifaceted search filters, direct booking, priority sort, and more. Directory listings alone received over 193,000 page views in 2025 and drove 29,000 users directly to business websites.
Group Tour Marketing
The Vermont Chamber's group tour marketing program, Vermont Tourism Network, offers a comprehensive tour marketing program that will increase your visibility in the motor coach industry. The program includes an online directory and Group Tour Manual.
Ready to elevate your business?
Join the Vermont Chamber of Commerce Tourism Marketing Program today.