Vermont Tourism Marketing Program
At the Vermont Chamber of Commerce, we believe in the strength of community and the collective potential of our state’s businesses. Our Tourism Marketing Program is designed to elevate your business, connect you with potential customers, and enhance Vermont’s vibrant tourism landscape. Partnering with the Vermont Department of Tourism and Marketing, our program offers your business the unique opportunity to be featured in Vermont’s official promotional pieces presented to an audience of visitors interested in coming to our state.
Visitor Insights
We understand that a thriving tourism sector is essential for a vibrant economy. Our Tourism Marketing Program is designed to connect businesses like yours with the resources and opportunities you need to flourish in the competitive travel landscape.
Data shows that visitation trends remain strong, bringing economic activity to communities throughout the state and contributing to the bottom line of thousands of local businesses. Visitor spending consists of guest and second homeowner activity at attractions, outdoor recreation, lodging, and dining establishments, like yours!
13 Million
Annual Visitors to Vermont
$3 Billion
Annual Visitor Spending
8.2 Million
Annual Overnight Stays
What We Offer
- Inclusion in Vermont’s official promotional pieces. Join a collective of Vermont businesses featured in Vermont’s official tourism promotional and marketing materials with 12 months of exposure in Vermont’s Annual Inspiration Guide and Stay and Play Directory. Our products showcase Vermont’s unique charm, attracting visitors who are eager to explore what you have to offer.
- Digital and Print Distribution. In markets across New England and internationally, our digital and print products promote your business to the 80 million people within a day’s drive to Vermont. Together, we can elevate Vermont as a top travel destination and drive more traffic to your business.
- Driving Traffic to Your Business. The Vermont Department of Tourism & Marketing executes a robust paid and earned media strategy backed by millions of dollars to drive brand awareness and consideration of Vermont as a four-season destination. This strategy targets a qualified travel-planning audience. Top of the marketing funnel tactics by VDTM help individuals, businesses, and communities reach the largest possible audience.
Join Us Today!
Ready to elevate your business? Join the Vermont Chamber of Commerce Tourism Marketing Program and unlock a world of opportunities. Together, we can celebrate Vermont’s unique offerings and ensure that visitors leave with unforgettable memories—and a desire to return.
For more information, contact us or download our media kit to learn how our program can benefit your business.
